Privacy Policy

Last Updated: September 10, 2026

Inspiring Travels Publishing Inc. (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information we collect in connection with TravelBanffCanada.com.

This Privacy Policy explains how we collect, use, disclose, store and protect personal information when you visit TravelBanffCanada.com, subscribe to our emails, purchase a product or membership, book a consultation or trip-planning service, contact us, interact with our content or otherwise use our website and related services (collectively, the “Website”).

Inspiring Travels Publishing Inc. is based in Alberta, Canada. We handle personal information in accordance with applicable privacy laws, including Alberta’s Personal Information Protection Act (“PIPA”) and, where applicable, other Canadian and international privacy laws.

If you have questions about this Privacy Policy or our privacy practices, please contact our Privacy Officer using the information provided at the end of this policy.

QUICK SUMMARY

When you use Travel Banff Canada, we may collect information that you provide directly to us, such as your name, email address, trip-planning information and purchase details, as well as information collected automatically through cookies, analytics, advertising and similar technologies.

We use this information to:

operate and improve TravelBanffCanada.com;
provide travel-planning products and services;
manage memberships and purchases;
communicate with readers and customers;
understand Website traffic;
display advertising;
track affiliate referrals;
maintain Website security; and
comply with legal and business requirements.

We use third-party service providers, some of which may process information outside Canada.

We do not sell or rent our email subscriber list.

Depending on where you live, you may have rights relating to your personal information. More information is provided below.

INFORMATION WE COLLECT

We may collect personal information in two main ways:

information you provide directly to us; and
information collected automatically when you use the Website.

Information You Provide to Us

We may collect information you voluntarily provide when you:

subscribe to our email newsletter;
contact us;
submit a form;
leave a comment;
respond to a survey;
request or download a resource;
purchase a travel guide, itinerary or other product;
purchase or use a membership;
book a travel consultation;
purchase custom trip-planning services; or
otherwise communicate or interact with us.

Depending on the circumstances, this information may include:

your name;
email address;
billing information;
purchase and membership details;
appointment or consultation information;
travel dates;
destinations;
accommodation information;
transportation plans;
activities and travel preferences;
questions or information you provide for trip planning;
information contained in messages or comments; and
any other information you choose to provide.

Please do not provide sensitive personal information unless it is reasonably necessary for us to provide the service you requested.

Trip-Planning and Consultation Information

If you purchase a consultation, itinerary review, custom itinerary or other travel-planning service, you may choose to provide information about your trip so that we can give you relevant recommendations.

This may include information such as:

travel dates;
destinations;
accommodation;
transportation;
activities;
group size;
ages of travellers;
mobility or accessibility preferences;
interests;
budget considerations; and
other trip-planning information you choose to share.

We use this information to provide the travel-planning service you requested and to communicate with you about that service.

Please avoid providing medical or other highly sensitive personal information unless it is necessary for your specific request.

INFORMATION COLLECTED AUTOMATICALLY

When you visit or use the Website, we and our service providers may automatically collect certain information through cookies, server logs, pixels, tags, analytics tools and similar technologies.

This information may include:

IP address;
browser type;
device type;
operating system;
language;
approximate geographic location;
referring website or source;
pages viewed;
links clicked;
dates and times of visits;
time spent on pages;
advertising and cookie identifiers; and
information about how you interact with the Website and advertisements.

Some of this information may constitute personal information under applicable privacy laws, particularly where it can be associated with an identifiable individual or device.

WHY WE COLLECT AND USE PERSONAL INFORMATION

We may collect and use personal information for reasonable purposes including:

operating, maintaining and securing the Website;
providing information and resources you request;
providing travel-planning products and services;
administering memberships;
processing purchases;
scheduling and providing consultations;
preparing custom itineraries or other trip-planning services;
responding to questions and communications;
providing customer service;
administering our email newsletter;
maintaining purchase and account records;
understanding how visitors use the Website;
measuring and improving Website performance;
improving our content, products and services;
measuring affiliate referrals;
displaying and measuring advertising;
detecting fraud, spam or security threats;
maintaining business, accounting and tax records;
enforcing our agreements and legal rights; and
complying with legal and regulatory requirements.

We limit the collection, use and disclosure of personal information to purposes that are reasonable and appropriate in the circumstances.

Where consent is required by applicable law, we will seek consent before collecting, using or disclosing personal information.

COOKIES AND SIMILAR TECHNOLOGIES

We use cookies and similar technologies to operate the Website and to support analytics, advertising, affiliate tracking, membership functionality and other Website features.

A cookie is a small text file that a website places on your browser or device. Cookies may help websites remember preferences, recognize logged-in users, understand visitor behaviour, measure advertising and recognize browsers or devices.

We and our service providers may use:

essential cookies required for Website operation, account access, purchases and security;
functionality cookies used to remember preferences and Website settings;
analytics cookies used to understand Website traffic and performance;
advertising cookies used to deliver, personalize or measure advertising; and
affiliate-tracking cookies used to attribute referrals or purchases.

Where required by applicable law, non-essential cookies and similar technologies will be used only after obtaining the appropriate consent.

You may be able to manage your choices through the consent-management tools available on the Website. You may also control or delete cookies using your browser settings, although disabling certain cookies may affect Website functionality.

GOOGLE ANALYTICS

We may use Google Analytics, including Google Analytics 4, to understand Website traffic and how visitors interact with our content.

Google Analytics may collect information relating to your browser, device, Website interactions and approximate geographic location.

Google Analytics 4 uses IP addresses during data collection to derive geographic information but does not log or store individual IP addresses as part of Analytics reporting data.

Google may process information using systems and service providers located outside Canada, including in the United States.

Where required by applicable law, Google Analytics will be used in accordance with your consent choices.

We do not intentionally send directly identifying information such as your name or email address to Google Analytics.

DISPLAY ADVERTISING

Travel Banff Canada displays third-party advertising.

Advertising providers may use cookies, pixels, tags, advertising identifiers and similar technologies to collect information about your browser, device and interactions with the Website and advertisements.

Depending on your location and consent choices, advertising may be personalized based on information about your interests or browsing activity.

Where required by law, personalized advertising and other non-essential advertising technologies will be subject to appropriate consent or opt-out mechanisms.

Declining personalized advertising does not necessarily mean you will stop seeing advertisements. The advertising you see may instead be non-personalized.

Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

IP Address
Operating System type
Operating System version
Device Type
Language of the website
Web browser type
Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.

AFFILIATE LINKS AND TRACKING

Travel Banff Canada participates in affiliate marketing programs.

Some links on the Website are affiliate links. If you click an affiliate link, the merchant, booking platform or affiliate network may use cookies, tracking parameters or similar technologies to identify Travel Banff Canada as the referring website.

If you make a purchase, reservation or other qualifying transaction after clicking one of our affiliate links, we may receive a commission or other compensation. This generally does not increase the price you pay.

Affiliate relationships may include:

accommodations;
tours and activities;
transportation;
airport transfers and shuttles;
rental vehicles;
travel products;
outdoor gear;
attraction tickets; and
other travel-related products and services.

Third-party merchants and affiliate networks process information according to their own privacy policies, and we do not control their privacy practices.

MEMBERSHIPS AND USER ACCOUNTS

Travel Banff Canada may offer membership areas or other restricted Website content that requires an account.

If you create or use an account, we may collect and process information such as:

your name;
email address;
username or account identifier;
membership level;
purchase and renewal information;
account activity; and
information necessary to authenticate and administer your account.

We use this information to provide access to the membership or service, administer your account, provide customer support and maintain appropriate business records.

You are responsible for maintaining the confidentiality of your account credentials.

PURCHASES AND PAYMENT INFORMATION

Travel Banff Canada sells or may sell digital travel guides, itineraries, memberships, consultations, custom trip-planning services and other products or services.

If you make a purchase, we or our payment-processing providers may collect information reasonably necessary to complete and administer the transaction.

This may include:

your name;
email address;
billing information;
purchase details;
transaction information; and
other information necessary to fulfil the purchase.

Complete payment card information is generally processed directly by third-party payment providers. We do not typically receive or store your complete payment card number.

Payment providers process information in accordance with their own terms and privacy policies.

We may retain transaction information as reasonably necessary for customer service, accounting, tax, fraud prevention, legal and record-keeping purposes.

EMAIL COMMUNICATIONS

If you subscribe to our newsletter, make a purchase, contact us or otherwise communicate with us by email, we may collect your name, email address, subscription preferences and information relating to our communications with you.

We may use an external email service provider to manage subscriptions and deliver messages.

We do not sell, rent or lease our email subscriber list.

We send commercial electronic messages in accordance with applicable laws, including Canada’s Anti-Spam Legislation (“CASL”).

Where required, we obtain consent before sending marketing messages.

Our marketing emails include an unsubscribe mechanism. You may unsubscribe at any time by using the unsubscribe link contained in an email or by contacting us.

We will process unsubscribe requests within the period required by applicable law.

Unsubscribing from promotional emails will not prevent us from sending communications necessary to:

respond to an inquiry;
administer a purchase;
manage a membership;
provide a consultation or trip-planning service;
provide customer support; or
otherwise fulfil a service you requested.

Canadian CASL guidance requires appropriate consent for commercial electronic messages and generally requires unsubscribe requests to be actioned within 10 business days.

COMMENTS AND USER-SUBMITTED INFORMATION

If you leave a comment, submit a form or otherwise provide content through the Website, we may collect the information shown in the relevant form as well as technical information used for spam detection and Website security.

Information you publish in a public comment may be visible to other Website visitors.

Please avoid including sensitive or private information in public comments.

SPAM PREVENTION AND RECAPTCHA

We may use automated spam-prevention, fraud-prevention and security services to protect Website forms, logins, comments and other Website features.

Travel Banff Canada currently uses Google reCAPTCHA for certain Website security and spam-prevention purposes.

reCAPTCHA may process technical and interaction information, which can include an IP address, browser and device information and information about how a user interacts with a form or page.

Google may process this information outside Canada, including in the United States.

Your use of features protected by reCAPTCHA may also be subject to Google’s applicable privacy policy and terms.

EMBEDDED CONTENT AND SOCIAL MEDIA

The Website may include embedded videos, maps, social-media features, podcast players or other third-party content.

Embedded content may behave in substantially the same way as if you visited the third-party website directly.

Those providers may collect information about your device or interaction, use cookies or other tracking technologies and associate the interaction with an account you have with them.

Your interactions with those services are governed by the third party’s own privacy policies.

THIRD-PARTY SERVICE PROVIDERS

We use third-party providers to help operate Travel Banff Canada and deliver our products and services.

These may include providers involved in:

Website hosting;
content delivery;
advertising;
analytics;
email marketing;
memberships and account management;
appointment scheduling;
payment processing;
affiliate tracking;
security and spam prevention;
Website forms;
cloud storage;
embedded media; and
other technical and business services.

These providers may process personal information on our behalf or, in some cases, for their own purposes as described in their privacy policies.

We take reasonable steps appropriate to the circumstances to protect personal information under our control when it is handled by service providers.

SERVICE PROVIDERS OUTSIDE CANADA

Some service providers we use may collect, process, store or access personal information outside Canada.

In particular, service providers in the United States and potentially other countries may be used for purposes such as:

Website hosting and technology;
analytics;
advertising;
email communications;
payment processing;
membership administration;
appointment scheduling;
affiliate tracking;
cloud storage;
security and fraud prevention; and
other business-support functions.

As a result, personal information handled by these providers may be subject to the laws of the country where it is processed and may be accessible to courts, governments, law enforcement or regulatory authorities in accordance with those laws.

You may contact our Privacy Officer for information about our policies and practices relating to service providers outside Canada.

Alberta PIPA requires organizations using service providers outside Canada to provide information about where processing may occur, its purposes and who can answer questions about those practices.

DISCLOSURE OF PERSONAL INFORMATION

We do not sell or rent our email subscriber list or personal information for monetary consideration.

We may disclose personal information when reasonably necessary:

to service providers that perform services on our behalf;
to advertising and analytics providers as described in this policy;
to payment, membership and scheduling providers;
to professional advisers such as lawyers, accountants, insurers or auditors;
in connection with a proposed or completed sale, merger, restructuring, financing or transfer of all or part of our business;
to protect the Website, our business, our customers, our legal rights or property;
to investigate fraud, abuse or security incidents; or
where required or permitted by law, regulation, court order or governmental authority.

We may also disclose information with your consent or at your direction.

Advertising providers may process or share certain online identifiers and browsing information as described in the Advertising section of this policy and subject to applicable consent and privacy controls.

DATA SECURITY

We use reasonable administrative, technical and physical safeguards designed to protect personal information under our control against unauthorized access, collection, use, disclosure, copying, modification, loss or destruction.

These measures may include:

encrypted Website connections;
access controls;
password protection;
security monitoring;
reputable service providers; and
administrative safeguards appropriate to the sensitivity of the information.

No method of electronic transmission or storage can be guaranteed to be completely secure.

Please do not send highly sensitive personal information through ordinary email unless reasonably necessary.

PRIVACY BREACHES

If we become aware of a privacy breach involving personal information under our control, we will investigate the incident and take appropriate steps to reduce the risk of harm and prevent recurrence.

Where required by applicable law, we will notify the appropriate privacy regulator and affected individuals.

Under Alberta PIPA, organizations must notify Alberta’s Office of the Information and Privacy Commissioner when a breach presents a real risk of significant harm to an individual.

RETENTION OF PERSONAL INFORMATION

We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected and to meet applicable legal, accounting, tax, security, dispute-resolution and record-keeping requirements.

Different types of information may have different retention periods.

For example, transaction and accounting information may need to be retained longer than information submitted through a general inquiry.

When personal information is no longer reasonably required, we may securely delete, destroy or anonymize it.

YOUR CANADIAN PRIVACY RIGHTS

Subject to applicable law, you may have the right to:

request access to personal information we hold about you;
request correction of inaccurate or incomplete information;
withdraw consent to certain collections, uses or disclosures, subject to legal or contractual restrictions and reasonable notice; and
make a complaint concerning our privacy practices.

Requests for access or correction should be made in writing to our Privacy Officer.

We may need to verify your identity before responding to a request.

If you are not satisfied with our response, you may have the right to make a complaint to the Office of the Information and Privacy Commissioner of Alberta or another privacy regulator with jurisdiction.

EUROPEAN ECONOMIC AREA AND UNITED KINGDOM PRIVACY RIGHTS

If the European Union General Data Protection Regulation (“GDPR”), United Kingdom GDPR or similar privacy legislation applies to our processing of your personal information, you may have additional rights.

Depending on the circumstances, these may include the right to:

request access to your personal data;
request correction;
request deletion;
restrict certain processing;
object to certain processing;
request data portability;
withdraw consent where processing is based on consent; and
lodge a complaint with an applicable supervisory authority.

Our legal basis for processing personal information may vary depending on the circumstances and may include:

your consent;
performance of a contract or taking steps at your request before entering into a contract;
compliance with legal obligations; and
our legitimate interests where those interests are not overridden by your rights and interests.

You may contact our Privacy Officer to exercise an applicable right.

UNITED STATES PRIVACY RIGHTS

Residents of certain U.S. states may have additional privacy rights where those laws apply to Travel Banff Canada and the particular processing involved.

Depending on applicable law, these rights may include the right to:

request information about personal information collected about you;
request correction or deletion;
obtain a copy of certain personal information;
opt out of certain targeted advertising;
opt out of the sale or sharing of personal information where applicable; and
not receive discriminatory treatment for exercising privacy rights.

Where applicable, advertising-related privacy choices may be available through the consent or privacy tools displayed on the Website.

Not every right described above necessarily applies to Travel Banff Canada or to every visitor.

CHILDREN’S PRIVACY

Travel Banff Canada is intended for adults and a general travel-planning audience and is not directed to children.

We do not knowingly collect personal information directly from children where parental or guardian consent is required by applicable law.

If you believe a child has provided personal information to us in circumstances requiring parental or guardian consent, please contact our Privacy Officer.

If we determine that information was collected improperly, we will delete or otherwise handle it as required by applicable law.

LINKS TO THIRD-PARTY WEBSITES

Travel Banff Canada contains links to websites and services operated by third parties.

Once you leave TravelBanffCanada.com, this Privacy Policy does not govern how that third party collects or uses information.

We are not responsible for the privacy, security or content of third-party websites.

We encourage you to review the privacy policy of any third-party website or service you use.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our Website, products, services, technology, service providers, business practices or legal requirements.

When we update this policy, we will post the revised version on this page and change the “Last Updated” date above.

If required by law, we may provide additional notice or seek renewed consent for material changes.

CONTACT US

Questions, requests or complaints regarding this Privacy Policy or our handling of personal information may be directed to:

Inspiring Travels Publishing Inc.
Privacy Officer

PO BOX 99900 GD 435 842
RPO CANMORE CROSSNG
CANMORE, AB, CANADA T1W 0K1

Email: info @ travelbanffcanada.com

You may also contact our Privacy Officer to:

request access to or correction of your personal information;
withdraw consent where applicable;
make a privacy complaint; or
request information about our use of service providers outside Canada.

We will respond to privacy-related requests in accordance with applicable law.